New York, NY (July 6, 2015) – Producers Daryl Roth and Hal Luftig announced today that Kinky Boots has implemented a new digital lottery, allowing potential audience members to purchase $37 day-of tickets from anywhere. This new digital lottery will vastly increase the number of possible entrants by making tickets exponentially more accessible, allowing for a wider reach of potential audience members. Beginning Monday, July 13, a digital ticket lottery will replace the previous lottery policy, in which entries were accepted outside of the Al Hirschfeld Theatre box office (302 West 45th Street) two hours prior to curtain time. See below for complete rules and regulations.

The complete rules and regulations for the new digital lottery policy are as follows:

A limited number of tickets for each performance will be sold via lottery.

Entries will be accepted online (lottery.kinkybootsthemusical.com) beginning at the curtain time of the previous performance up to 3.5 hours prior to curtain of the desired performance.

Limit one entry per person and two tickets per winner – entries will be checked for duplicates.

Three hours prior to the performance time, names will be chosen at random for a limited number of tickets priced at $37.00 each, and entrants will be notified via email.

Winners may pick up and pay for their tickets any time between the drawing and 30 minutes prior to the curtain time.

Tickets are subject to availability.

Tickets may be partial view.

Standard lottery at the box office of the Hirschfeld Theatre remains in effect through Saturday, July 11.

The summer performance schedule for Kinky Boots is as follows: Monday at 8pm, Tuesday at 7pm, Wednesday at 2pm and 8pm, Thursday at 8pm, Friday at 8pm, and Saturday at 2pm and 8pm. (see KinkyBootsTheMusical.com for variations). There is a general ticket lottery each day; lottery entries will be accepted outside the Al Hirschfeld Theatre box office (302 West 45th Street) beginning two and a half hours prior to each performance, and names will be drawn at random, for a limited number of $37 tickets, two hours before curtain time. See KinkyBootsTheMusical.com for details and restrictions.

Kinky Boots tells the uplifting and heartwarming tale of Charlie Price, a young man reluctantly taking over his family’s struggling business. Charlie meets and finds inspiration in Lola and together, the unlikely pair finds that they have more in common than they ever dreamed possible… and discovers that when you change your mind about someone, you can change your whole world.  The winner of six 2013 Tony® Awards, including Best Musical, Kinky Boots features a Tony® Award-winning score Lauper, a book by Tony® Award-winner Harvey Fierstein, and direction and choreography by Tony® Award-winner Jerry Mitchell. 

The current Broadway cast of Kinky Boots includes Tony® Award-winner Billy Porter, Andy Kelso, Haven Burton, Daniel Stewart Sherman, Cortney Wolfson, Marcus Neville, Nick Rashad Burroughs, Paul Canaan, Sean Patrick Doyle, Kevin Smith Kirkwood, Kyle Post, Joey Taranto, Adinah Alexander, Douglas Baldeo, Eugene Barry-Hill, Stephen Berger, Alfred DalPino, Anna Eilinsfeld, Mia Gentile, Gaelen Gilliland, Natalie Joy Johnson, Jake Katzman, Eric Leviton, Ellyn Marie Marsh, John Jeffrey Martin, Graham Montgomery, Jake Odmark, Nathan Peck, Robert Pendilla, Jennifer Perry, Stephen Tewksbury, Jeremy T. Villas, and Timothy Ware.

Now in its third smash year, Kinky Boots is also currently touring the country on its First National Tour, and opened a production in Toronto. The show is schedule to open in London in September 2015.  The Grammy Award-winning Original Broadway Cast Recording of Kinky Boots is available on Sony Masterworks Broadway.

The design team for Kinky Boots includes Tony® Award nominee David Rockwell (Scenic Design), Tony® Award-winner Gregg Barnes (Costume Design), Tony Award-winner Kenneth Posner (Lighting Design), Tony® Award-winner John Shivers (Sound Design), Josh Marquette (Hair Design), Randy Houston Mercer (Make-up Design), Telsey + Company, Justin Huff, CSA (Casting), Brian Usifer (Musical Direction), with Musical Supervision, Arrangements and Orchestrations by Tony and Grammy Award-winner Stephen Oremus.

Tickets for Kinky Boots ($55 – $167) are available for purchase in person at the Al Hirschfeld Theatre box office (Monday – Saturday, 10am – 8pm; Sunday, 12pm – 6 pm), online at www.telecharge.com, or by calling Telecharge at 800-432-7250 or 212-239-6200. For information on group sales, contact Group Sales Box Office/Broadway.com at groups@broadway.com or 1-800-BROADWAY, ext 2.

Kinky Boots is produced on Broadway by Daryl Roth and Hal Luftig, James L. Nederlander, Terry Allen Kramer, Independent Presenters Network, CJ E&M, Jayne Baron Sherman, Just for Laughs Theatricals/Judith Ann Abrams, Yasuhiro Kawana, Jane Bergere, Allan S. Gordon & Adam S. Gordon, Ken Davenport, Hunter Arnold, Lucy and Phil Suarez, Bryan Bantry, Ron Fierstein and Dorsey Regal, Jim Kierstead/Gregory Rae, BB Group/Christina Papagjika, Michael DeSantis/Patrick Baugh, Brian Smith/Tom and Connie Walsh, Warren Trepp, and Jujamcyn Theaters.